Why major retailers are betting big on this YouTuber’s beverage brand
Cody Detwiler Cody Detwiler It started with a spelling mistake on a whiteboard. When Cody Detwiler’s business partner accidentally wrote “alcolo” instead of “alcohol” during a team meeting, most would have reached for the rubber. Instead, the YouTube star known as WhistlinDiesel saw something different: the perfect name for a beverage brand that would capture … Read more